June 14, 2018Comments are off for this post.
It’s always exciting being part of a product launch, especially when you are briefed to work on the entire campaign including TV, digital and print.
Resolution worked on this beautifully crafted campaign, beginning with a busy one-day location shoot in Sydney’s upper North Shore. We really wanted to bring an authentic, lived in look to the various kitchen set ups the script required and our chosen location, production designer, food stylist and cinematographer delivered a strong fresh look that connected perfectly with the brand.
This 30sec TVC needed to show how vital a great tasting liquid stock is among the many ingredients we use. We met this brief head-on by demonstrating a 'love' of ingredients from the start and ending with our home cook tasting the liquid stock before she adds it to her dish.
While on set filming the TVC’s, we also shot stills for the print campaign that later appeared to promote the product launch across Facebook, Instagram and other platforms. These stills were retouched and treated all under one roof in our studio by our team of talented graders, designers and compositors. We were even asked by our client to design a new end-tag animation for the entire Continental ANZ range!