July 20, 2021Comments are off for this post.

Nutrish Meal Soups

This beautifully crafted campaign brings together filmed sequences featuring people with a variety of busy lifestyles showcasing the speed of cooking the tasty soup from scratch. We styled the food and filmed in our own studio space, then crafted the edit adding original 2D characters over the next few weeks in After Effects.

To help with the comprehension of cooking time in the 30sec TVC we created an animated graphic device that would overlay the soup cooking on stove top. We filmed in real time in multi-passes and added a clockwise device overhead. Like so many visual effects, it was definitely trickier to pull together than it appears.

While crafting the animated characters our inspired artists built amusing loopable six second social spots that would extend the reach of the campaign and engage audiences across Facebook, Instagram and other platforms.

July 1, 2021Comments are off for this post.

Discovery Garden

This delightful campaign is for Woolworths ever popular Discovery Garden franchise. Our brief was to bring four illustrated insects off the pack and set them free in several idyllic garden locations shot by New Zealand based Director Melanie Bridge. Our animators modelled and rigged the characters using both 2D and 3D techniques then tracked them into each scene to lock them to the live-action camera.

RES provided detailed pre-production advice for the shoot which would include the clever addition of interactive layers for the hedge scene, giving the illusion that the bee actually sped through it and sent leaves flying in all directions. Crafting this special spot to perfection was a fun project for all the team.