This delightful campaign is for Woolworths ever popular Discovery Garden franchise. Our brief was to bring four illustrated insects off the pack and set them free in several idyllic garden locations shot by New Zealand based Director Melanie Bridge. Our animators modelled and rigged the characters using both 2D and 3D techniques then tracked them into each scene to lock them to the live-action camera.
RES provided detailed pre-production advice for the shoot which would include the clever addition of interactive layers for the hedge scene, giving the illusion that the bee actually sped through it and sent leaves flying in all directions. Crafting this special spot to perfection was a fun project for all the team.