This beautifully crafted campaign brings together filmed sequences featuring people with a variety of busy lifestyles showcasing the speed of cooking the tasty soup from scratch. We styled the food and filmed in our own studio space, then crafted the edit adding original 2D characters over the next few weeks in After Effects.
To help with the comprehension of cooking time in the 30sec TVC we created an animated graphic device that would overlay the soup cooking on stove top. We filmed in real time in multi-passes and added a clockwise device overhead. Like so many visual effects, it was definitely trickier to pull together than it appears.
While crafting the animated characters our inspired artists built amusing loopable six second social spots that would extend the reach of the campaign and engage audiences across Facebook, Instagram and other platforms.