July 1, 2021 — Comments are off for this post.

Discovery Garden

This delightful campaign is for Woolworths ever popular Discovery Garden franchise. Our brief was to bring four illustrated insects off the pack and set them free in several idyllic garden locations shot by New Zealand based Director Melanie Bridge. Our animators modelled and rigged the characters using both 2D and 3D techniques then tracked them into each scene to lock them to the live-action camera.

RES provided detailed pre-production advice for the shoot which would include the clever addition of interactive layers for the hedge scene, giving the illusion that the bee actually sped through it and sent leaves flying in all directions. Crafting this special spot to perfection was a fun project for all the team.

Published by res-admin in VFX
Tags: Animation, Character Design, Content, motion, Woolworths

August 7, 2020 — Comments are off for this post.

Continental Nutrish Soup

At RES we love getting briefed on projects that are a little kooky and outside of our expected capabilities. Having worked directly with Unilever on a number of successful launch campaigns, we have built a body of work and trust and are often asked to take the shell of an idea and flesh it out into a well executed piece of communication.

Unilever approached RES to help them create an animated commercial for their new Nutrish Soup line from Continental. The client had a high level idea and we helped shape it and bring it to life.

Our Senior Designer Gabriel Souza, took to the task of creating the characters for this animation from rudimentary illustrations on the hero product packs, and then developed the client's story idea of a fun bootcamp workout led by a seriously sanguine chicken. The work was completed in four quick weeks using a traditional frame-by-frame hand drawn technique. Not quite as fast as it takes to make a cup of soup but a good result all the same!

Published by res-user in VFX
Tags: 2D, Content, motion

December 3, 2019 — Comments are off for this post.

Picked For Christmas

If Christmas is a time for a little magic, then perhaps this latest piece of CGI creature wizardry for the Woolworths Christmas campaign will make you want to believe. RES were invited to bid on creating a fully photo real Australian Mistletoe bird that would open this stunning TVC, and deliver freshly picked cherries to one of the farm hands in this filmic Christmas narrative.

Working tirelessly in Maya and Yeti, we crafted the superbly detailed CGI model with realistic feathers, providing a pre-viz for each shot as well as on-location VFX supervision to capture the scene lighting and camera data. We even sourced a taxidermied Mistletoe bird for the shoot day to capture the lighting effect on its luminous blue feathers!

Final composites came together in Nuke and Flame, allowing tweaks to the grade, and detailed integration of the bird into each scene, as well as many other sequences in this highly polished TVC. Take a look at 'The Making of' film below...

Published by res-user in VFX
Tags: Animation, Content, motion, thisTag, Woolworths