Unsung Hero - Steggles

What a joy to work on this fun campaign for Steggles as they celebrate the ‘Unsung Hero’ of Aussie families. The TVC ignored all the usual advertising heroes — Mums, Dads, cooks and even children — to gratuitously focus on the chicken that brings them together.

Our job was to follow this brief as we graded, composited and added supers and logos in all the wrong places, keeping the comic moments paramount. Enjoy the spot and don’t take any of it too seriously.

  • Agency M&C Saatchi Sydney
  • Client Steggles
  • Prod Co Revolver
  • Director Matt Devine

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