Yes is a word we like, and when we spoke to M&C Saatchi about working with them on this piece for Optus, it was the first word that sprung to mind. M&C were seeking something fresh to kick-off the Yes TV by Fetch launch. We wanted to design illustrations and imagery that not only matched their branding, but stood out from the crowd. We had plenty of fun coming up with playful ways to incorporate dynamic animation inspired by the featured shows, with a world of entertainment.