Agency_ M&C Saatchi
Prod Co_ Photoplay
Director_ Sarah Adamson
This TVC for CommBank needed a design layer added to the filmed narrative that was unique and memorable. How do we visualise the security a bank like CommBank can offer in the era of online scams and fraud? We used Camera tracking and 3D tools in Flame to bring a technically sophisticated look to the lock device. Flame is an integral tool in our design toolkit especially when it comes to film integration and it gave us lots of flexibility to iterate and try options within a tight deadline.
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