Bom Bom Bom - Kmart

The three day shoot was shot in an eggshell studio to give a 360º environment providing endless depth. A huge 36 products are advertised across the campaign, each one a mini-commercial in itself. When a product would be difficult to shoot or animate to the beat, Resolution created it in 3D; allowing the freedom to view it from any angle and animate in ways impossible to shoot in camera.

  • Agency BWM, Melbourne
  • Client Kmart
  • Prod Co Resolution Design
  • Director Tim Dyroff

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