____ TAB Play Everywhere
Agency_ M&C Saatchi
Brand_ TAB
Prod Co_ Collider
Director_ Dylan Duclos
This new spot for TAB is all about playing, wherever you are. Working with Dylan Duclos of Collider we got to make some pretty playful graphics and transitions that connect the filmed action from scene to scene. Our design challenge was to make a unique graphic and transition point for each sequence that also felt true to the sport. It had to be readable but also refined enough to be watchable. Mixing our leading designer teams creativity and the power of Flame was a perfect solution to creating a flexible workflow that could be adapted to the multiple outputs and formats the project required.
Production Stills
On set supervising the VFX with stand in talent for Chris Bosh who was shot seperately on green screen in the US via Q-take and seamlessly integrated into the lounge room scene with Flame.