____ Kotex Overnights
Agency_ Shift Advertising
Brand_ Kotex
Prod Co_ Photoplay Films
Director_ Lucinda Shreiber
This TVC for Photoplay’s Lucinda Schreiber is a wonderfully composited and graded live-action spot with spectacular type treatments designed to bring a light-hearted feel to a less fun situation. Although completed with our usual array of technology we hand animated many of the fonts and designs so they felt old school and fun.
