Picked For Christmas - Woolworths
If Christmas is a time for a little magic, then perhaps this latest piece of CGI creature wizardry for the Woolworths Christmas campaign will make you want to believe. RES were invited to bid on creating a fully photo real Australian Mistletoe bird that would open this stunning TVC, and deliver freshly picked cherries to one of the farm hands in this filmic Christmas narrative.
Working tirelessly in Maya and Yeti, we crafted the superbly detailed CGI model with realistic feathers, providing a pre-viz for each shot as well as on-location VFX supervision to capture the scene lighting and camera data. We even sourced a taxidermied Mistletoe bird for the shoot day to capture the lighting effect on its luminous blue feathers!
Final composites came together in Nuke and Flame, allowing tweaks to the grade, and detailed integration of the bird into each scene, as well as many other sequences in this highly polished TVC. Take a look at ‘The Making of’ film below…
- Agency Greenhouse
- Client Woolworths
- Prod Co Sweetshop
- Director Melanie Bridge