Holiday Here This Year - Tourism Australia
RES have a proud history of working on Tourism campaigns but rarely do we make these for Australians. But this campaign for Tourism Australia by Director Chris Rickett, urges Australians to explore those parts of the country that are especially reliant on international visitors due to the restrictions in place during COVID. The message is a simple one.. and that is taking a longer break is not only good for our personal wellbeing but also for Australia and the many communities and businesses that rely on tourism. So get out there!
Our role was to provide seamless composites in Flame and exquisite Resolve grading to bring each scene to life with a mix of reverence and humour. We tried to show each location in a fresh way that suited Hamish and Zoe’s take on things but also connected this land of many contrasts into one unified moment. We just can’t wait to get out there and see it all.
- Agency M&C Saatchi Sydney
- Client Tourism Australia
- Prod Co Finch
- Director Christopher Riggert