Perspective

While RES could create stunning typography digitally, this time we suggested using an unexpected in-camera solution.
Offering a new perspective on aesthetics, an understanding of mathematical complexities and extensive spatial awareness, SCUF; installation artist, created the three live ‘supers’ using perfectly placed vinyl and light sculptures that came together as the camera moved into each carefully choreographed ‘sweet spot’. The supers took three long days to build within the large (and very cold) Carriageworks warehouse.

  • Agency Innocean, Sydney
  • Client Hyundai
  • Prod Co 8com, Sydney
  • Director Brendan Williams
  • Installation SCUF

EXTRA VIDEOS / STILLS

SIMILAR PROJECTS