____ Floriade Beautiful Innovation
Agency_ BWM
Brand_ Floriade
Prod Co_ Resolution
Director_ Dylan McIntyre
We collaborated with BWM to develop a script and treatment that would culminate in the reveal of an impressive floral creation to promote a new era for Floriade. Director Dylan McIntyre got up close and personal with an array of stunning seasonal flora, resulting in some incredible views of flowers in bloom, rarely seen. Macro photography was used to create an unexpected vision of this hidden world, allowing the viewer to focus on invented forms, textures and colours using the underlying structure of the flower to inspire.
