Round Up - AMP
One of the follow up spots of the ‘Possibilities’ campaign for AMP; ‘Round Up’ involved a lot of detailed modeling, rigging and lighting to achieve a Pixar-like look to the playful 3D typography the script required. Giving type a personality was a great challenge and we all fell in love with the weary capital ’T’ as he trudged up the lever arch folder melting with exhaustion.
- Agency Banjo Advertising, Sydney
- Client AMP
- Prod Co Resolution Design
- Director Tim Dyroff