Round Up - AMP

One of the follow up spots of the ‘Possibilities’ campaign for AMP; ‘Round Up’ involved a lot of detailed modeling, rigging and lighting to achieve a Pixar-like look to the playful 3D typography the script required. Giving type a personality was a great challenge and we all fell in love with the weary capital ’T’ as he trudged up the lever arch folder melting with exhaustion.

  • Agency Banjo Advertising, Sydney
  • Client AMP
  • Prod Co Resolution Design
  • Director Tim Dyroff