Mud - Konica Minolta

This is a beautifully cinematic spot for director Iain Mackenzie and involved crafting the visual effects and designed elements of type in mud, as we cut the commercial, so the client could fully embrace the Director’s vision. The giant mud canvas was painted in post using photographs of muddy textures Iain shot as stills, before blending into the spot as though it was on location.

  • Agency DDB, Sydney
  • Client Konica Minolta
  • Prod Co Pod Film, Sydney
  • Director Iain Mackenzie

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