Devil’s Cut - Jim Beam

In 2013 this spot for Devil’s Cut won one of only three Global Effies. Creating it involved two months of painstakingly detailed 3D design, texturing & animation, that grew in scope as the sophistication of the look for the barrel and hero droplet increased. Devising a wooden barrel that could convincingly twist, without feeling too rubbery was extremely complex, but a great challenge.

  • Agency The Works, Sydney
  • Client Jim Beam
  • Prod Co Resolution Design
  • Director Tim Dyroff

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