Baby - Big W

Saatchi & Saatchi teamed up with RES to capture the fun of childhood in this delightfully fresh and heart-warming campaign. Origami paper illustrations were animated in stop-motion style and combined with adorable live action babies to create a world of play and magic. Shot in a green-screen studio, RES wrangled 20 babies in a massive one-day shoot.

  • Agency Saatchi & Saatchi, Sydney
  • Client Big W
  • Prod Co Resolution Design
  • Director Tim Dyroff

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