Baby - Big W
Saatchi & Saatchi teamed up with RES to capture the fun of childhood in this delightfully fresh and heart-warming campaign. Origami paper illustrations were animated in stop-motion style and combined with adorable live action babies to create a world of play and magic. Shot in a green-screen studio, RES wrangled 20 babies in a massive one-day shoot.
- Agency Saatchi & Saatchi, Sydney
- Client Big W
- Prod Co Resolution Design
- Director Tim Dyroff